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About Us

Family Owned, Family Operated...

            THEORY Skin Care Company is a small, family-run company. Founded by Tracey and Caitlin, the mother-daughter pair ventured to take their combined decades of experience in beauty/retail and Caitlin’s skills acquired during her Chemistry degree and turn it into a successful business.

            THEORY was founded on the idea that skincare is important for all people. Many people suffer from a variety of physical skin damage symptoms – from a variety of sources. Having suffered through acne problems in their youth, both Tracey and Caitlin knew these problems, and felt that by combining their skills they were in a position to help others get access to the solutions. Answers to these problems should not only be available to the rich and renowned – Many people suffer from acne, dry or cracked skin, scars due to injuries or surgeries, or damage related to aging.  

            To demonstrate a higher level of commitment to quality, all THEORY Skincare products are tested by its founders personally. THEORY Skincare is 100% Cruelty free and no products are ever tested on animals.